Beluga whales are known for their playful personalities. This element is channeled into the brand and is reflected in the design of the physical store.
The space is dominated by neutral tones, with touches of pink adding a charming note. The carefully selected materials give a sense of luxury without weighing down the atmosphere.
The design has been carefully thought out to maximize the use of the available space. On the right side of the entrance, a “presentation” composition of the brand is placed, featuring the logo, a special mirror, and space for displaying some more unique products. The storefront consists of specially designed geometric volumes, giving it a polymorphic quality that can be adapted to the needs of each collection. On the left, the main display furniture in the store is a shelving unit made of oak and lacquer. The flow of the space is clarified by the placement of a sofa, aligned with the columns of the building, which also serves as a waiting area.
The remaining half of the space is utilized based on the height difference created by the existence of the mezzanine. The area with the lower height hosts the cash desk, metal rails for clothing display, and the fitting room. The mezzanine contains the jewelry workshop, which maintains a direct connection to the retail area through large windows that cover the entire surface of the wall facing the lower space.
The most striking feature of the space is the careful design of the ceiling. The limited ability to intervene in the existing ceiling was addressed by installing a daring mesh, covered with plants, and balloons framing the lighting in a charming way throughout the entire area.
The final result is a harmonious yet playful space, with unique elements that don’t overshadow the products but rather highlight them in a way that aligns perfectly with the store’s identity.
